Choosing how to collect payments doesn't require technical knowledge: just answer four questions about how you sell today. At the end you'll have a clear recommendation, and you can always combine options or change later.
Answer in order
Where do you sell today?
If you sell via WhatsApp, social media, or in person, start with Payment Links: you don't need a website or an integration. If you have your own website or app, continue to the next question.
Does your store run on an e-commerce platform?
If you use a platform with a Conekta plugin available, the plugin is the shortcut: install, configure, and start charging. If your site is custom-built, keep going.
How much do you want to customize the payment experience?
If a ready-made payment page with your brand and the methods you choose works for you, Checkout saves you weeks of work. If you need to control every screen and every step, the API is your option.
Consider your volume and your team
High volume with your own flows justifies investing in the API; a growing business is usually better off with Checkout or a plugin. Be honest about the development time available: a simple option that works beats a complex one that's half done.
Expected result
With these answers you already have an initial recommendation. Remember that all ways of collecting payments process the same payment methods and are managed in the same Conekta Panel.
Next step
Still undecided? Check the full table in Comparison of the ways to collect payments with Conekta or find out whether you need technical support in Do I need a developer to use Conekta?.